On March 21, Pingyi County of Linyi City held a symposium on wood industry development and wood industry going to sea to jointly explore new ideas for wood industry going to sea. At the meeting, more than 10 wood export enterprises such as Shandong Hillhouse Furniture Co., LTD., Tomato Home (Shandong) Co., Ltd. reported their annual "going to sea" plans, and comprehensively sounded the trumpet of Pingyi wood industry setting sail.
"As an early wood company to enter the overseas market, we have our own overseas warehouse in Israel." Song Xianjie, general manager of Tomato Home, told reporters that at the beginning of the plant in Pingyi, they looked at the park's perfect upstream and downstream industrial chain, from the plate, packaging, veneer can be completed in the park, the factory is only responsible for the assembly of finished products according to the order requirements can be shipped.
It is understood that tomato home is a set of design, research and development, production, sales, installation as one of the Sino-foreign joint venture, the main products for high-end custom furniture, products covering cabinets, wardrobes, bath cabinets, wooden doors, wall panels, advanced Italy MESTERWOOD and Germany Homag automatic production line through the European Union certification. At the same time, the participation of foreign shareholders has created prerequisites for the export of products to Europe, North America and the Middle East.
As one of the three major wood industry bases in the city, in recent years, Pingyi County has given full play to its late-comer advantages, focused on industrial upgrading, intelligent manufacturing, improved the technological content of new products, and encouraged powerful enterprises to take the lead in going out, expanding outward and further integrating into the domestic and international "double cycle" channel through policy enabling and platform building.
"If you do not go out, the world is before you; Go out and the world is right in front of you." On February 27, Zhang Baoliang, deputy secretary of the Municipal Party Committee and mayor, said at the internationalization promotion conference of Linyi Mall.
In a race of boats, those who row harder are the first. For thousands of small and medium-sized enterprises, expanding the unfamiliar overseas market faces many challenges, such as cultural differences, unfamiliar laws and regulations, and difficult to open market channels. Last year, the opening of Pingyi Hall in Longcheng, Saudi Arabia, became an important milestone in promoting the integration of Pingyi characteristic products into the Middle East and even the global trading system, and seized the first opportunity for Pingyi manufacturing "brand to go to sea".
Since last year, in order to break through the technical barriers such as the EU carbon tariff and the US Forest Products Trade Act, Pingyi County has taken intelligent manufacturing and green certification as a breakthrough, and has invested 320 million yuan in technical transformation funds to promote 80% of the wood industry enterprises in the region to complete equipment transformation and upgrading, and 22 leading enterprises have passed FSC forest certification and CARB formaldehyde standard certification. The unit price of the product is increased by 15% to 20%.
"This year, on the basis of stabilizing the existing domestic market, we will promote our products to go abroad by stepping up technological innovation." Enterprise director Gong Shuhua told reporters that Hillhouse home is currently the head of the country's interior decoration enterprises, the production of high-grade wood veneer is the preferred veneer for star hotel decoration, the value on the basis of logs more than 5 times.
Recently, Pingyi County and the construction of Saudi Arabia building materials Hall 8 in Riyadh, on the basis of continuing to polish the Saudi Longcheng Pingyi Hall "overseas business card", wood industry exports to achieve "local orders, overseas straight", logistics costs straight down 30%, attracting more local enterprises to settle in, plastic strong Pingyi wood products quality and brand, strong pull plate, furniture and other building materials products to expand the Middle East market.
