The Voting For The 2025 China Sheet Metal Goldsmith List Has Officially Kicked Off: Leading The High-quality Development Of The Industry With Brand Power

During the dual transformation period of the deepening of the "dual carbon" strategy and the upgrading of consumption quality, China's board industry is undergoing a historic turning point from scale expansion to value reconstruction. On March 10th, the "Innovate, Break Through, Seize the Momentum, and Act with Determination" 2025 China Wood Panel Goldsmith List voting, hosted by China Wood Industry Network, organized by Tuobaobao, co-organized by Luli Wood Industry, sponsored by Qianshan Boards, "One Pin Thousand Years", "Very Face", and Xingang Group, was officially launched. As the most influential annual event in the wood industry, this year's selection will focus on the industrial transformation under the background of the "dual carbon" strategy. By precisely extracting the three industry keywords of "green manufacturing", "intelligent upgrade" and "high-end customization", it will systematically sort out the development trajectory of the categories and promote the strategic upgrade of China's board industry towards green, intelligent and high-end.
As a witness and promoter of the development of China's wood industry brands, the "Golden Craftsman List" annual selection event meticulously planned by China Wood Industry Network has always been guided by the national brand strategy and continuously delved into the field of industry brand building. Previous data shows that this event attracts over 1,200 wood industry brands each year. Through an innovative model of "multi-dimensional display + professional review + online voting", it has cumulatively helped more than 500 enterprises achieve a leap in brand value, injecting continuous impetus into the high-quality development of the wood industry and becoming an important engine for brand building and industrial transformation in the industry.
Brand power Reconstruction: From Scale Competition to Value Breakthrough
At present, the sheet metal industry is under the dual pressure of overcapacity and consumption upgrade. Especially on the consumer end, the surging demand for healthy home furnishings has driven up the weight of brand value. The profit margins of manufacturing enterprises lacking brand premium capacity continue to be under pressure. However, enterprises with strong brand power can not only achieve differentiated pricing of products through technological barriers, but also establish emotional recognition in consumers' minds. Supported by laboratory technological achievements, Rabbit Baby has launched high-end products such as zero-formaldehyde ultra-clean boards and dual-effect antibacterial and antiviral boards, allowing brand value to permeate the entire value chain from raw materials to terminal services. Through the collaborative innovation of industry, academia and research, the six-dimensional zinc effect antibacterial graphene ecological board of Qian Nian Zhou has transformed the technological barriers into a health value label that consumers can perceive, allowing the brand value to be deeply highlighted and continuously enhanced... Not only has it resisted the downward pressure on the industry, but it has also become a leader in promoting industrial upgrading. These cases confirm that brand power is not only a shock absorber for enterprises to cope with market fluctuations, but also the core driving force for the continuous iteration of technology.
Technological innovation and green transformation: The dual-wheel drive of industrial upgrading
In the field of artificial boards, technological innovation and green development have become irreversible trends. The wide application of continuous flat pressing production technology has significantly enhanced the production efficiency of the industry. In 2024, the proportion of continuous press production lines in the new capacity of China's particleboard industry will reach 89%, with a single-line capacity exceeding 800,000 cubic meters per year. Meanwhile, the breakthrough in environmental protection performance has become the key: The nano formaldehyde-free plant glue developed by Moganshan has successfully replaced the traditional urea-formaldehyde resin glue, launching the industry's first zero-carbon super solid wood multi-layer board. The bionic formaldehyde-free adhesive developed by Xingang Group in collaboration with universities enables the formaldehyde-free production of three major types of boards: plywood, particleboard, and fiberboard, meeting the demands of high-demand scenarios such as children's rooms and schools.
In addition, the construction of a green supply chain has become a consensus in the industry. Enterprises promote low-carbon transformation through measures such as optimizing processes, enhancing energy efficiency, and recycling resources. For instance, Wanhua Ecology uses agricultural and forestry residues to produce formaldehyde-free boards, and the Xinyang industrial cluster, relying on leading enterprises, has formed a complete green home furnishing industrial chain with an annual production capacity of over 600,000 cubic meters. These practices not only respond to the "dual carbon" strategy, but also endow the brand with differentiated competitiveness through technological barriers.
Future directions: high-end, intelligent, and global
In 2025, the "dual carbon" strategy and intelligent manufacturing are deeply integrating. The traditional manufacturing mindset is in urgent need of transformation under the impact of the digital wave. If enterprises want to seize the initiative in the global industrial chain reconstruction, they must reshape the competitive logic with "brand thinking" and promote the coordinated progress of technological innovation and brand value.
Against this backdrop, board enterprises should focus on three major development directions: First, increase investment in research and development, fully overcome technical difficulties in high-end boards, and break through technical barriers; Second, deepen brand building and precisely carry out differentiated positioning to seize market share. Third, actively implement the green strategy, build a low-carbon supply chain system, and keep up with the trend of The Times.
The 2025 China Panel Goldsmith List Offline Award Ceremony will widely invite authoritative experts and scholars in the industry, leading figures and other important guests. They will deeply discuss the cutting-edge topics of the panel industry around the development path of high-end, intelligent and global, from the breakthrough direction of technological innovation, innovative strategies for brand building to the key points of building a green supply chain, and conduct in-depth analysis and precise interpretation To develop the trend. These valuable insights will provide practical strategic guidance for enterprises, helping them navigate through industry cycles and maintain lasting competitiveness. They will also converge into a powerful driving force for the high-quality development of the industry, laying a solid foundation for the entire sheet metal industry to reach new heights.